Short answer:
Online advertising costs anywhere from 500 RON/month (Google Ads or Facebook Ads on a small budget) to tens of thousands of RON/month for national campaigns. Recommended minimum budget for visible results: 1,000-2,000 RON/month in total (ad spend + management).
Online advertising covers every paid channel you can use to promote your business digitally: Google Ads (search and display), Facebook and Instagram Ads, YouTube Ads, TikTok Ads, LinkedIn Ads, and more. Each channel has a different pricing model, a different audience, and a different ROI depending on the business.
The most common point of confusion: ad spend (what you pay the platform — Google, Meta, etc.) versus the management fee (what you pay the agency or specialist who runs the campaign). These are two separate costs, and each one works differently.
Factors that affect online advertising costs
The advertising channel you choose: Google Ads Search has a higher CPC but stronger purchase intent. Facebook/Instagram Ads have a lower CPC, but the audience is less qualified at the moment they see the ad. YouTube and TikTok Ads are ideal for brand awareness, not for immediate direct conversions.
Industry and competitiveness: CPC varies widely from one industry to another. Medical or legal services: 5-30 RON/click. Physical products: 0.5-3 RON/click. The more competitive the industry, the more expensive paid traffic gets.
Campaign goal: Brand awareness campaigns (maximum visibility, lower CPC), lead generation campaigns (higher quality, higher CPC), and direct sales campaigns (immediate conversion, bigger budget) have different costs and structures.
Creative quality: Ads with high-quality images, copy, and video get a higher CTR, a better Quality Score, and a lower CPC. Investing in quality creative lowers your cost per acquisition.
Estimated price ranges — online advertising in 2026
Channel
Recommended minimum monthly budget
Management/month
Google Ads Search
500 – 1,000 RON
300 – 800 RON
Facebook/Instagram Ads
400 – 800 RON
300 – 700 RON
Google + Facebook (combined)
1,000 – 2,000 RON
500 – 1,200 RON
Full omnichannel strategy
2,000+ RON
1,000 – 2,500 RON
Note: Prices are approximate and may vary depending on complexity, turnaround time, and provider. Request a custom quote for exact pricing.
What's included in the ProjectMedia price
At ProjectMedia, an online advertising strategy starts with understanding your business goals: direct sales, lead generation, or brand awareness. Based on those goals, we recommend the optimal channel mix and the minimum budget for visible results in the first 60-90 days.
We don't run campaigns in silos — we integrate paid advertising with your website, dedicated landing pages, and SEO strategy for a coherent digital ecosystem. We report results every month in a simple format, with the ROI calculated for you.
Recommended service:
Explore ProjectMedia's online advertising packages and request a free assessment.
Common mistakes when choosing a provider based on price
- Launching online ads without a dedicated landing page — Sending paid traffic to your homepage wastes your budget. Every campaign needs its own landing page, with a single message and a single CTA. Conversion rates are 2-5x higher with a dedicated landing page than with the homepage.
- Running campaigns without conversion tracking — Without properly configured tracking, you don't know which campaign, ad, or keyword brings in clients. You end up optimizing for impressions or clicks instead of real conversions. Setting up Google Analytics 4 + Google Ads Conversion Tracking is mandatory before you spend any money on ads.
- Underestimating the algorithms' learning phase — The Google Ads and Meta Ads algorithms need 2-4 weeks of data to optimize delivery. Campaigns that are paused or heavily changed in the first 2 weeks don't reach peak performance.
Next step:
Want a custom quote for online advertising? Send us the details and you'll get a reply within 24 hours — office@projectmedia.ro
- > Contact ProjectMedia: office@projectmedia.ro | projectmedia.ro
Frequently asked questions about online advertising costs
Which online advertising channel has the best ROI?
It depends on the business. Google Ads Search delivers the best ROI for services with high purchase intent (e.g., “lawyer Timisoara” or “auto repair Timisoara”). Facebook/Instagram Ads work better for visual products and broader audiences. For most local businesses, combining Google Ads + local SEO delivers the best long-term ROI.
Can I advertise online on a budget of 300 RON/month?
Yes, but with limited results. With 300 RON/month you can test a channel and get some initial data, but you can't scale or optimize effectively. The practical minimum budget for visible results and ongoing optimization is 800-1,000 RON/month per active channel.
How long until I see results from online advertising?
Google Ads: first conversions within the first week. Facebook Ads: visible results after 2-4 weeks. SEO (not paid advertising, but part of the digital ecosystem): 3-6 months. Paid advertising delivers fast results — that is its main advantage over SEO.
Do I need an agency to advertise online?
It's not mandatory, but an experienced agency can significantly lower your cost per acquisition and scale your campaigns faster. If your ad budget exceeds 1,000 RON/month, hiring a specialist makes financial sense in most cases.
Next step:
Start attracting new clients with professionally managed online advertising. Request a free assessment from ProjectMedia — office@projectmedia.ro
- > Contact ProjectMedia: office@projectmedia.ro | projectmedia.ro