Website Redesign — When It's Time to Redesign and How to Do It Right
A website ages faster than you realize. Design standards change, Google updates its algorithms, user behavior evolves and technology moves forward. A website built 5-7 years ago may now be an obstacle to your business's growth rather than a tool for it.
At ProjectMedia, we handle complete website redesign projects — from analyzing your current situation to launching the new version, paying special attention to preserving the SEO rankings you've built and improving your conversion rate. If you're also considering a new website built from scratch, see our website development in Timisoara page for comparison.
Signs Your Website Needs a Redesign
– Your website takes longer than 3 seconds to load on mobile
– The design looks dated compared to your competitors
– Your bounce rate is above 70% (users leave right away)
– The website isn't optimized for mobile or has issues on phones
– You can't update the content yourself without a developer's help
– Your Google rankings have dropped or stalled in recent years
– Your brand has evolved, but the website doesn't reflect the new identity
– Your visitor-to-lead conversion rate is below 1%
What a Redesign Project at ProjectMedia Includes
1. Audit of your current website
Before redesigning anything, we thoroughly analyze what works and what doesn't on your current website: SEO rankings, the pages that bring in the most traffic, link structure, valuable content that must be kept and technical issues that need fixing. This analysis is comparable to the full audit we run as part of our SEO services in Timisoara.
2. SEO migration strategy
The biggest risk in a redesign is losing the SEO rankings you've built up. We carefully manage 301 redirects, keep important URLs wherever possible and notify Google of structural changes through Search Console. The goal: grow your SEO visibility, not lose it.
3. Modern, conversion-optimized design
A new design created by our team of web designers in Timisoara — modern, responsive and fast. Every visual element is chosen to guide users toward the action you want: getting in touch, placing an order, making a booking.
4. Technical development
We build the new design on a modern technical foundation — up-to-date WordPress, optimized themes and plugins, clean code, hardened security and optimal loading speed.
5. Testing and launch
We test thoroughly before launch: cross-browser compatibility, mobile and desktop performance, functionality, forms, payment systems (for online stores) and every redirect.
How Much Does a Website Redesign Cost?
The cost of a redesign depends on the complexity of your current website and the level of customization you want for the new design. As a benchmark, redesigning a presentation website starts at a cost similar to building a new one — see our web design pricing — but it can be lower if your existing content can be reused.
After the redesign, we recommend an SEO package to capitalize on the improved technical foundation and accelerate organic growth.
