iWake
Online Store
We built the iWake online store, which specializes in wakeboard, water ski, wakesurf and stand-up paddle equipment, along with accessories for these water sports.
Client Background
iWake is a store specializing in water sports equipment: wakeboard, water ski, wakesurf and stand-up paddle gear, plus related accessories. It is a business driven by a passion for water sports, with a catalog of high-quality imported products, and it wanted to reach customers nationwide.
Problem / Challenge
iWake had no working online sales channel — sales relied on social media and word of mouth, with orders handled manually. The main challenges: a product catalog with multiple variants (sizes, models), card payment integration, courier delivery and a shopping experience that would deliver the same adrenaline rush as the sport itself.
The Solution We Delivered
We built a complete online store on WooCommerce with a focus on the visual experience — large product photos, action galleries and embedded video. The catalog was organized by sport, experience level and brand. We implemented card payments (Stripe/PayU), order tracking, courier delivery and an optimized mobile interface — essential for a young, active audience.
Tangible Results
🛒 [32]
online orders in the first 3 months
📱 [59%]
mobile traffic
💳 [73%]
cart completion rate
⭐ [15]
positive reviews received
Lessons Learned
- Professional product photography is the best investment a sports equipment store can make — conversions rise noticeably compared with supplier photos.
- An ‘experience level’ filter (beginner, intermediate, advanced) dramatically reduces shopper ‘overwhelm’ in categories full of technical products.
- A tip for niche online stores: include buying guides — ‘How to choose your first wakeboard’ drives SEO traffic and builds trust.
