ArTerra Health Clinic
Medical landing page for ArTerra Health — built to maximize conversions from Google Ads campaigns
ArTerra Health, a multidisciplinary clinic in Timisoara with a cardiovascular focus, was getting traffic from Google Ads but losing conversions — users reached the site, drifted off to other pages and lost interest. We built a landing page dedicated to varicose vein treatment, optimized exclusively for conversion. Result: +45% organic traffic compared to the same period the previous year (according to Google Analytics) and a 15% contribution to revenue growth (according to public data from ANAF, the Romanian tax authority).
The challenge
Google Ads campaigns send paid traffic to the site — and every click costs money. If users land on the homepage and face ten menus, five sections and links to ten medical specialties, the odds of converting drop dramatically: they get distracted, compare options and leave. ArTerra was running Google Ads campaigns for varicose vein treatment but sending that traffic to its general website. The cost per conversion was too high relative to the potential.
The solution
One message, one action.
We created a landing page dedicated exclusively to the varicose vein campaign — no main menu, no links to other specialties, no way out other than the booking form. A user who clicks the ad lands on a page with a single goal: to call or fill out the form.
Content aligned with search intent.
We structured the page around the patient's real questions: what varicose veins are, when treatment is needed, what methods exist, what to expect from the procedure and how much it costs. Getting the complete answer on a single page removes the need to look elsewhere.
A parallel SEO foundation.
Although Google Ads was the main goal, the landing page was built with a proper URL structure, headings and metadata — so it would also build organic visibility independently of the campaign.
Results
- +45% organic traffic compared to the same period the previous year (according to Google Analytics)
- +15% revenue compared to the year before the collaboration (according to public data from ANAF, the Romanian tax authority)
- Lower cost per conversion in Google Ads campaigns by eliminating user drop-off caused by internal navigation
What the client says
“Zsolt is a high quality professional, that studied carefully and thoroughly the needs of our medical business. He created promptly high quality content with excellent design.” — ArTerra Health
