Landing Page Web Design Timisoara — Every Visitor, a Chance to Convert
You've launched a Google Ads campaign. You're spending 500 EUR a month on clicks. The traffic is there — but conversions are few and far between. The problem isn't the campaign. The problem is where you're sending the traffic. If you send visitors to your homepage or a generic services page, you lose 70-80% of them before they take any action.
A dedicated landing page is a page built for a single purpose: turning a visitor from a specific campaign into a lead or client. No menu, no external links, no distractions — just one message, one offer, one call-to-action button. At ProjectMedia, we build landing pages that maximize the ROI of your Google Ads Timisoara and Meta Ads campaigns.
“A landing page with one call-to-action converts 266% better than one with five. Simplicity is not a style — it is a conversion strategy.” — Michael Aagaard, CRO Expert
Landing pages built for ad campaigns have an average conversion rate of 9.7%, compared with 2.4% for homepages. Companies with more than 40 landing pages generate 12x more leads than those with 5 or fewer. (Source: HubSpot, 2024)
What Makes a Landing Page Convert
A message that matches the ad (Message Match)
The visitor clicked an ad that promised “Presentation website design for 800 EUR.” The landing page has to say exactly the same thing, in the same tone, right away. Any gap between what the ad promises and what visitors find on the page creates confusion and drives them away.
One clear CTA (Call to Action)
“Request a free quote,” “Book a consultation,” “Download the guide” — a single, prominent button, repeated strategically across the page. Not three different CTAs competing for the visitor's attention.
Social proof above the fold
Reviews, client logos, relevant numbers (400+ projects, 19 years, 4.9/5 on Google) — placed high on the page, within the first screen or two, before the visitor has to scroll.
Maximum loading speed
A landing page that takes more than 2 seconds to load on mobile loses half of the visitors you paid to bring in through advertising. We optimize landing pages for maximum speed — no heavy images, no unnecessary scripts, no multiple fonts.
A short, simple form
The contact or quote form should ask for the bare minimum: name, email, phone number and, optionally, a message field. Every extra field lowers the completion rate by 10-15%.
Cutting a form from 11 fields to 4 raises the conversion rate by 120%. A landing page with a 3-field form converts 2x better than one with 7 fields. (Source: Formstack Conversion Report, 2024)
Types of Landing Pages We Build
– Landing pages for Google Ads campaigns (Search and Display)
– Landing pages for Meta Ads campaigns (Facebook and Instagram)
– Landing pages for email marketing campaigns
– Landing pages for special offers and limited-time promotions
– Landing pages for lead magnet downloads (ebook, guide, tool)
– Landing pages for webinars and online events
Frequently Asked Questions
How much does a landing page cost?
A simple landing page starts at 400-600 EUR, depending on complexity. For multiple campaigns, we offer package discounts. Contact us for an estimate.
Can I run A/B tests on the landing page you build?
Yes — we build our landing pages to work with Google Optimize or VWO for A/B testing. We recommend testing at least 2 variants for every major campaign.
Is the landing page separate from the website or built into it?
It can be either. Landing pages built into your website benefit from the domain's authority. Standalone ones (on a subdomain or a new domain) offer maximum flexibility. We'll go over the options based on your Google Ads strategy.
LET'S TALK ABOUT YOUR PROJECT
From the ProjectMedia Blog