Web Design FleurViolette
We collaborated with Fleur Violette Flower Shop to develop an online store dedicated to selling fresh flowers and gifts. Fleur Violette offers a variety of floral arrangements and special gifts, with online payment options, courier delivery, and automatic invoice generation using SmartBill.
The project had a duration of 3 months and included the complete development of the website, from design to implementation.
Fleur Violette wanted to provide customers with a convenient and secure way to purchase flowers and gifts online and have them delivered by courier. They needed an online store that properly reflected the beauty of their products and streamlined the purchasing process.
The goal of this project was to create an attractive and user-friendly online store that allowed customers to explore, purchase flowers and gifts easily, and receive efficient delivery.
In this project, we served as UX Designers and Developers. Our responsibilities included:
- Creating the website design for an optimal user experience.
- Developing the online store with online payment, delivery, and automatic invoice generation using SmartBill.
- Ensuring that product and service information is presented clearly and accessibly.
Understanding the User
To develop an efficient website, we conducted research to understand the needs and preferences of customers interested in purchasing flowers and gifts online. We collected information about:
Fleur Violette’s target audience consisted of individuals seeking fresh flowers and special gifts for various occasions, such as anniversaries, weddings, and special events.
The main issue for users was the difficulty of finding and purchasing quality flowers and gifts online, as well as the need for a secure online payment option.
UX Design and Development
We developed an online store with the following features:
- Engaging Homepage: A captivating design showcasing available floral arrangements, gifts, and special offers.
- Product Catalog: Well-organized categories of flowers and gifts with detailed images and descriptions.
- Simplified Buying Process: A clear and easy-to-follow purchasing flow with secure online payment options and automatic invoice generation using SmartBill.
- Efficient Delivery: Flexible courier delivery options to meet customer needs.
- Contact and Support Page: Simple ways for customers to request assistance or additional information.
The developed online store had a significant impact on expanding Fleur Violette’s business and customer satisfaction. This project emphasized the importance of a professional presentation and a user-friendly online shopping experience in attracting and retaining customers. We learned that a well-designed and developed online store can facilitate increased sales and promote a high-quality service.
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