Landing Page AS Piscine
The client is a custom pool construction company located in Timisoara, which also sells pool maintenance products and various accessories.
We collaborated with As Piscine to develop a landing page dedicated to promoting pool cleaning robots. Pool cleaning robots are innovative devices that facilitate the maintenance and cleaning of pools, making them more accessible and easier to maintain for their customers.
The project had a duration of 1 month to be completed.
The issue that As Piscine was facing was related to insufficient customer awareness regarding the benefits and efficiency of pool cleaning robots. With an existing website that did not effectively convey this information, a specific landing page was needed to attract attention and convince potential customers to consider purchasing these products.
The goal of this project was to create a captivating and informative landing page that presents pool cleaning robots as essential solutions for pool maintenance. It needed to provide clear information, showcase key features, and persuade visitors to consider purchasing a cleaning robot.
In this project, I served as a UX Designer. Our responsibilities included:
- Understanding the client’s business objectives.
- Analyzing the target audience and their needs.
- Designing an intuitive web interface and an attractive user experience.
Understanding the User
To create an efficient landing page, we conducted research into the preferences and needs of potential buyers of pool cleaning robots. We collected data about:
Potential customers of As Piscine are pool owners with varying levels of experience in pool care. They are looking for efficient and convenient solutions to keep their pools clean and well-maintained.
The main issue faced by users was that they did not fully understand the benefits and features of pool cleaning robots. They were also concerned about the costs and difficulties of manually maintaining the pool.
UX Design and Structure
We developed a landing page with the following features:
- Product Introduction: A clear and engaging section that presents pool cleaning robots and their advantages.
- Key Features: Presentation of the essential functions of the robots, such as cleaning systems, autonomy, and energy efficiency.
- Buying Guide: A detailed guide on how to choose the right robot for your pool.
- Contact Form: An easy way for visitors to request more information or request a personalized quote.
The developed landing page had a significantly positive impact on the awareness and sales of pool cleaning robots. We learned that a user-centered approach, with informative and engaging content, can significantly influence customer purchasing decisions. This project helped strengthen the connection between As Piscine and their customers by offering efficient solutions for pool maintenance.
Do you have a site that does not generate leads?
Send us an email with information about your field of activity, customer profile, your vision of the online environment and where you want to position yourself with the site, and we will come back with a detailed proposal for the development of your website.
Today, web design is a necessary component for any type of business, and the web design services offered by our Timisoara Web Design Services Agency are varied, meant to cover your promotion needs and to make your chosen type of promotion more efficient. . With considerable experience and a comprehensive portfolio of satisfied customers, Project Media, through the web design services of Timisoara, offers you the perfect website for you! Choose the web design services of Project Media Timișoara and you will not be disappointed!
Web site design, CMS, eMarketing, SEO & eCommerce are just some of the aspects of web design services that we can offer you. From the architecture and web design of the site to ensuring the top positions in the search engines, every aspect of each web site is done in collaboration with each client. From the perspective of each project, we work with you to get clear ideas about the strategy, the target of the business and the identification of the needs of your business in online promotion.
Programează un call cu noi