Landing Page Arterra
We created a landing page for the Arterra clinic, specializing in Google Ads campaigns for deep vein thrombosis (DVT) screening. The landing page was developed to attract and inform potential patients about the importance of DVT screening and to encourage appointments for these services. The project involved the complete creation of the landing page, including its design and development.
The project had a duration of 2 weeks and included the design, development, and testing of the landing page.
The Arterra clinic wanted to attract more patients for their DVT screening service, but their Google Ads campaigns were not delivering the desired results. They needed an efficient landing page that could convert visitors into patients.
The goal of this project was to create a landing page optimized to convert visitors into patients interested in undergoing DVT screening at the Arterra clinic.
In this project, we served as a Designer and UX Developer. Our responsibilities included:
- Designing the landing page interface to maximize conversions.
- Developing the landing page, including implementing the appointment form and integrating it with Google Ads.
- Testing and optimizing the landing page for maximum performance.
To develop an efficient landing page, we conducted research to understand the needs and expectations of potential patients interested in DVT screening. We gathered information about:
The target audience of the Arterra clinic consisted of individuals with risk factors for DVT, as well as those seeking information about this medical service.
The main issue for users was the lack of information about DVT and the absence of a simple appointment booking method for screening.
Design and UX Development
We developed a landing page with the following features:
- Educational Content: Detailed information about DVT and the importance of screening.
- Simple Appointment Form: An easy-to-fill contact form for immediate bookings or requesting additional information.
- Testimonials and Certifications: Reviews and certifications to build trust in Arterra clinic’s services.
- Responsive Design: Mobile device adaptation for maximum accessibility.
The Arterra landing page had a significant impact on the success of their Google Ads campaigns, generating a significant increase in appointments for DVT screening. This project underscored the importance of a well-thought-out approach to the design and development of landing pages to achieve maximum conversions. We learned that an effective landing page can be a powerful tool for lead generation in the medical field.
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